Can-Am Leadership Team
retail and sales management
• Long and deep relationships at
manufacturers, retailers & distributors
across North America
Goods and Outdoor & Specialty Accounts
in Canada
• Strong & deep connections with retailers
and distributors across Canada
across the US (both customers and brands).
• Strong background with Farm & Ranch
and Outdoor retailers and product
categories
• Manages vendor onboarding
• Maintains all vendor pricing & program files
• Reporting, analytics, & forecasting
• Network administrator
• Owns our customer database
• Manages finance, bookkeeping, & HR
Can-Am Cdn Ntl Accounts
• Former SVP Neatfreak Group
• Former GM Global Sourcing WH
Tool Group
• Strong background in Club, Grocery, & Drug channels
• 30 years in the outdoor industry
holding Sr leadership roles
• Strong & deep connections with
prominent retailers and
distributors across North America
• Former National Account
Manager at Newell Brands and
Jarden Consumer Solutions
• Strong Home & General
Merchandise background
• 20 years in the outdoor industry
• Former buyer at Cabela’s USA and
Gander Outdoors
• Active tournament fisherman
• 30+ years in the home goods industry
• Over 20 years of National Account Management
• Strong background in Home & General Merchandise
• Former Buyer & National Account Manager at one of the Largest Canadian distributors
• Strong fish & hunt background
• Experience working with large eCommerce retailers in Canada
Can-Am Cdn Dealer Sales Team
• Former Sr. buyer at Le baron’s
Outdoor
• 30+ years experience in the
Quebec outdoor retail market
• 10 years in the outdoor
industry providing sales & show
support to regional chains,
dealers and distributors
• Avid outdoorsman
• 30 years in the outdoor industry
holding Sr leadership roles
• Strong & deep connections with
prominent retailers and
distributors across North America
• Active tournament fisherman
• Strong outdoor sporting goods
retail background
• 30 years in the outdoor market
• Former Ntl Sales Mgr for
Flambeau Outdoors
• Deep knowledge of the Great
Lakes market
• Former Buyer & National Account Manager at one of the Largest Canadian distributors
• Strong fish & hunt background
• Experience working with large eCommerce retailers in Canada
• Avid angler & hunter
• Background in wildlife & product photography
Can-Am US Sales Team
across the US (both customers and brands).
• Strong background with Farm & Ranch
and Outdoor retailers and product
categories
• 30+ years in fishing, gun, & hunting industry
• Strong background with independents & distributors
• 20 years in the outdoor industry
• Former buyer at Cabela’s USA and
Gander Outdoors
• Active tournament fisherman
• 30 years in the outdoor market
• Former Ntl Sales Mgr for
Flambeau Outdoors
• Deep knowledge of the Great
Lakes market
• 25 Years Sales & Account Management
• Walmart & Sam’s Club Specialist
• 5 years in the outdoor industry
providing sales & show support to
dealers and distributors
• Avid outdoorsman
• 15+ years of sales & account management
• Key account & dealer experience
• 10 years in the outdoor industry
• Strong fishing background including
manufacturing & sales experience
• Active tournament fisherman
• Retail & market experience
• Strong relationship management skills
• Sports enthusiast
Can-Am Non-Sales Team
• Network administration
• Manages our customer database
• Handles finance & bookkeeping
• Provides sales support
for both our vendor partners
and customers
• Manages the order desk
• Frontline customer service
• Organize & track POs
• First point of contact for AR
• Designs brand decks
• Partners with sales team to design &
execute presentations for meetings
• Provides sales support
• Coordinates all tradeshow needs
• Designs flyers, brand collateral & social media
• Partners with team to provide project
management on major line reviews &
deliverables
• Partners with sales team to manage
& complete RFPs/RFQs
• Provides sales support
• Experience working with large retailers in Canada
Can-Am Rep Territories
Phil Krohn
SR. ACCOUNT MANAGER
• Based out of Wisconsin
• 20 years in the outdoor industry
• Former buyer at Cabela’s USA and Gander Outdoors
• Active tournament fisherman
Justin Strumila
ACCOUNT MANAGER
• Based out of Ontario
• Former buyer & national account manager at one of the largest Canadian distributors
• Strong fish & hunt background
• Experience working with large eCommerce retailers in Canada
Heidi Usgaard
• Based out of Wisconsin
• Retail & market experience
• Strong relationship management skills
Rob DiFatta
VP SALES & BUSINESS DEVELOPMENT
• Based out of Illinois
• 29 years of experience as a sporting goods sales rep working with key chain accounts , Mid-States members, farm & ranch retailers
Jacob Makway
INSIDE SALES
• Based out of Washington
• 5 years in the outdoor industry providing sales & show support to dealers and distributors
• Avid outdoorsman
Russ Ackerman
SALES MANAGER
• Based out of Ohio
• 30 years in the outdoor market
• Former Ntl. Sales Mgr. for Flambeau Outdoors
• Deep knowledge of the Great Lakes market
Bobby Scott
TERRITORY SALES MANAGER
• Based out of Vermont
• 10 years in the outdoor industry
• Strong fishing background including manufacturing & sales experience
• Active tournament fisherman
Ray Ragolta
SR. ACCOUNT MANAGER, DIRECTOR FALL GOODS
- Based out of Florida
- 30+ years in the Fishing, Gun, & Hunting Industry
- Strong background with Independents & Distributors
Ray Jeffery
VP SALES OUTDOOR & SPORTING GOODS
• Based out of British Columbia
• 30 years in the outdoor industry holding Sr leadership roles
• Strong & deep connections with prominent retailers and distributors across North America
Trevor Goettler
TERRITORY SALES MANAGER
• Based out of Saskatchewan
• Active tournament fisherman
• Strong outdoor sporting goods retail background
Eric Clement
TERRITORY SALES MANAGER
• Based out of Quebec
• 10 years in the outdoor industry providing sales & show support to regional chains, dealers and distributors
• Avid outdoorsman
Eric Clement
TERRITORY SALES MANAGER
• Based out of Quebec
• 10 years in the outdoor industry providing sales & show support to regional chains, dealers and distributors
• Avid outdoorsman
Eric Clement
TERRITORY SALES MANAGER
• Based out of Quebec
• 10 years in the outdoor industry providing sales & show support to regional chains, dealers and distributors
• Avid outdoorsman
Joe Lato
TERRITORY SALES MANAGER
• Based out of Quebec
• Former Sr. buyer at Le baron’s Outdoor
• 30+ years experience in the Quebec outdoor retail market
Lori Anderson
SR. NTL ACCOUNT MANAGER
• Based out of NW Arkansas
• 25 Years Sales & Account Management
• Walmart & Sam’s Club Specialist
Ally Ferriss
TERRITORY SALES MANAGER
• Based out of Ontario
• Avid angler & hunter with
• Background in Wildlife & Product photography
David Kachadourian
TERRITORY SALES MANAGER
- Based out of Texas
- 15+ years of sales & account management
- Key account & dealer experience
